Welcoming the Legendary Teams at Activision Blizzard King to Team Xbox - Xbox Wire
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Today we welcome the teams at Activision Blizzard King to Team Xbox. It's a good day to play.
  • @Platform27@lemmy.mlEnglish
    6•1 year ago

    It applies to most business.

    1. You give a positive face to the market you’re in (Game Pass, Phil Spencer, pro-dev vibe, etc).
    2. You buy chunks of the market (Activ-Bliz-King is a massive chunk), while saying it’s good for the industry.
    3. You squeeze the company of its IP, while bleeding the market dry of money. All of which kills, or at least hurts that market.

    Right now, Micro$oft is in the Extend phase.

    • ampersandrew
      10•1 year ago

      If you bring up Embrace, Extend, Extinguish, especially since we’re talking about Microsoft, that is not what it means, and your definition has issues, because if you’re buying a big company for a lot of money, the last thing you want to do is extinguish it.

    • Goronmon
      8•1 year ago

      That’s not what “Embrace, Extend, Extinguish” means. You just came up with three numbered items to correspond to the fact that there are three words in the phrase.