The British entrepreneur says search results are plagued with ‘clickbait’

Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

    • @cybersandwich@lemmy.worldEnglish
      9•9 months ago

      Kagi is fantastic. It’s worth every penny and imo paid search means they are incentivized to provide the best results. Unlike Google, who is an advertising company masquerading as a search engine. When you sell ads, and you make money for displaying them, where do your loyalties lie? The best results, for me, aren’t their goal. It’s the “how can we show this guy an ad he’ll click on?”. Is it the best result, no. Does Google get paid, yes.

      • @fiddlestix@lemmy.worldEnglish
        1•9 months ago

        I use Kagi and it’s great. But I’d also throw in a big honourable mention for Qwant. Imo it’s better than DDG. Throw in some NextDNS ad blocking and you’ll practically never see ads in your search again.

    • pensa
      1•9 months ago

      I agree with most of what you said except I don’t expect companies to turn good. They don’t do good or evil, they do profit by whatever means. It’s intrinsic!

      I’d like to help build some shit, got any recommendations? I can do the type type beep boop as long as that neural net is left out. Fuck that black box shit. I think it is the real reason for the shit algorithms these days. Which leads me to my next point. I get the exact same results from Kagi as I do from DDG. They are identical >90% of the time. Kagi does provide features that are worth paying for but I want better results, they existed before.

      Once upon a time I could search for something incredibly specific and find an obscure forum with the answer. These days all I get, even with Kagi is the same results from SEO optimized garbage to AI generated dribble.

      I really do not understand why Kagi is so promoted here. I really have not found it to be any better.