For companies, it’s free PR. “Mr Beast donates thousands of turkeys for thanksgiving!” - all of the them brought to you by [company], because they really care about you, for realsies!

And, according to some videos, most of his challenges are setup for a specific person to win.

And also makes videos comparing luxury yachts, so, yaknow.

Yeah that seems like a smart business model. Something about his style makes this work… I don’t think most people could pull it off.