• @houseofleft@slrpnk.net
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    98 hours ago

    I can’t tell from the article what the AI side of this is? Are Netflix offering to make adverts for customslrs using AI? Are they just showing adverts in general from customers, including AI generated ones?

    I don’t know if I’m doing something wrong, but I’ve read the article twice and still don’t know 😂

    • @WhatsTheHoldup@lemmy.ml
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      37 hours ago

      the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI.

      • @houseofleft@slrpnk.net
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        15 hours ago

        Thanks! Somehow missed that, but I still don’t really understand the details, like how and whyit incorporates generative AI, and if these are for Netflix or for Netflix ad customers.

        • Echo Dot
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          35 hours ago

          My reading is that some of the ads will be generated via AI maybe to be customised to the account of the person viewing it. I suspect that won’t last very long at some point it’ll come up with an amusing failure and then it’ll get switched off.