This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
Maybe I’m old or smthing, but for the past years content on yt mostly sucks.
Few interesting and original channels and then galaxy of reacts to, recaps and AI garbage slop reading Reddit.
Our YouTube experiences are vastly different. Their algorithm frustrates me because it consistently serves up interesting videos I want to watch when I open the app to seek out something specific. My Watch Later playlist has become huge.
Yes, there’s a lot of crap, but there’s also a lot of great content. That’s what happens when you’re basically the only game in town, you get basically all the content.
I agree, but it’s still the place to look first.