This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
You should pay off you don’t like the ads.
YT + Music is a fantastic value.
Queue a line of people screaming it’s trash while not being able to get over their addiction of the service.
I will pay only when Google ensure that my data will not be used for any type of advertising or AI training (this obviously includes selling to third parties). Months ago I read around, I don’t know if it’s true, that even those with a premium account will see ads. If that proves true, it means I will never make the subscription. It’s pretty simple.
Then deal with the ads 🤷♂️
Agree. I love my ad blockers and 🏴☠️ but I happily pay for YouTube because it’s given me so much over the years
They mean - maximize irritation? Put ads in the most obnoxious way?
There’s a good global task for FOSS alternatives of YouTube and other places where life happens.
A decentralized scraper. Something similar to SETI@home, or that hentai analog for storage. So that based on some metric YT content would be divided between users willing to contribute their machines and accounts to scraping YT (a bit similar to searching DHT, and probably some kind of DHT would be useful), and then they’d download that and re-publish in some p2p alternative.
TBH probably also good for that little of the web that is still possible to represent as static pages and browse via links.
The issue is that alternatives lack content, and the closed nature of proprietary services gives them an advantage - there is content there which doesn’t exist outside of them.
And people just reuploading by hand what they themselves consider interesting are a little fraction of the majority that doesn’t bother.
alternatives lack content
Maybe I’m old or smthing, but for the past years content on yt mostly sucks.
Few interesting and original channels and then galaxy of reacts to, recaps and AI garbage slop reading Reddit.
Our YouTube experiences are vastly different. Their algorithm frustrates me because it consistently serves up interesting videos I want to watch when I open the app to seek out something specific. My Watch Later playlist has become huge.
I am a YUGE fan of FreeTube, a cross-platform YT client for the desktop. You can subscribe to channels, create, save, import, and export playlists…and no. Ads. Tis the bees knees.
And just a friendly reminder to donate to your favorite FOSS projects.
YouTube really likes to just destroy itself huh?
Youtube has ads?
On my tv, yes :(
What brand?
I recently encountered tizenbrew.
So worth installing
Do you have the option to install Android apps onto your TV? Or if it has another OS with the option?
When I have to visit it sans adblocker it is like a dumpster fire.
Willing to bet uBlock Origin will make it so I never see a single one of these ads.
Firefox forever.
And Revanced for android is just 😘🤌 chef’s kiss.
I’m a Newpipe man myself but Revanced is also fantastic.
Hey, Newpipe’s a banger too, just not what I found first. I fully support anything that takes away from Google’s profits
Cool, I’ll have a look!
That’s definitely a different ML classifier than what Gemini is currently doing. Is Google just using the brand Gemini to mean “any ML system provided by Google”?
Yes, Gemini is their “AI” brand.
Could probably spin up a new edging community
I don’t know how people watch YouTube with ads. Premium or ad blocker, otherwise it’s a nightmare.
Gemini also being forced on me more and more in Android. Seriously considering a linux phone next.
I’ve been hoping for one for some time, but it wouldn’t be a smooth sailing even if everything was perfect. Get a pixel, install grapheneos and see if you can cope with it. I’ve been running it for a year now - lack of decent map app is my biggest issue that’s left. Waze is great for driving, but useless for everything else; it’s also owned by google. Most other apps are just reskinned google maps and don’t even load without gapps.
And I’m a sysadmin. My degoogling journey began in 2018-2019 with running my own nextcloud for files, photo backup, contact and calendar sync, as well as my own email server. All that to say that I’ve had it fairly easy to ditch play store on a phone, but that’s not what most will experience.
In the beginning I used OsmAnd for maps, its a bit wonky sometimes but the maps are high quality. Magic Earth fixed the the wonky ness but uses osm maps, is pretty great visually pleasing and can do all sorts of settings like speed assistance, lane assistance. I haven’t used it much but Organic Map looks good too, seems to have a focus on public transportation.
What do you do for calendar sync? I found I had to use an extension like DAVx⁵ to synchronize them to my phone, did you find another way?
I’ll give Magic Earth a go, but osmand is just missing a bunch of stuff I got used to having I guess. The actual map part is fine.
I use DAVx⁵ myself. It’s not ideal aesthetically, but honestly not a thing I worry about.
If it’s anything like Linux desktop the apps you really need (for me, WhatsApp) are going to be available in 10 years. After that it’s a short slide to “if you don’t have Linux (why not?) by the way here’s how to install on android/iOS if you must.”
At least that’s my experience as an early Linux on desktop adopter. Yes Linux is a niche thing in mobile at the moment but the truth is the developers are the ones who make it happen and they are already there.
OK let’s all skip to the middle of sponsor segments so the ads cover the sponsor segment. Win win
The ads don’t cover anything though, the video continues where it stopped before the ads.
Because nothing endears your platform to users like throwing ads in their face during the high points of whatever they are watching.
It has worked for them for years. It’s just more targeted now.
Ublock Origin in a Firefox fork and PipePipe with Sponsorblock on mobile. I’m perfectly ready to just export/delete my Youtube account and move on if it stops working.
Migrated away from Google because they’re just genuinely useless.
Search results are infested with AI bullshit and SEO slop, can’t actually search for anything useful unless you know the website you’re looking for, in which case I just go to the website directly.
Youtube curates a selection of completely irrelevant videos to try to shove ads down your throat, I still have to change my user agent string every time because YouTube throws a hissy fit at firefox with ublock.
Gmail is pretty much the same as any other email provider but comes at the expense of your data being sold for advertising purposes.
Don’t even get me started on the shit show that is Android.
I run GrapheneOS, Fedora and debian, self host what I can and use decent providers for what I can’t. I’m the furthest away from the big tech corps than I’ve ever been and it feels great to have computers that actually compute and not serve me useless fucking ad drivel.
I have a Google account specifically for logging into YouTube. I’ve aggressively used the like/hide channel/not interested in this video options to force it to actually show me what I want. It took quite a while to train it, but my YouTube homepage is actually nice right now.
But every so often I’ll go on YouTube logged out and it’s like staring into the sun. The top videos that it pushes seem like brain melting garbage.
Strangely I haven’t had any issues with Firefox+Ublock+Sponsorblock. The way YouTube interacts with seemingly the same sets of software for different people is baffling.
I’ve gone the opposite route. I never log in, and remove all cookies. I almost always use an incognito tab for YouTube. I’m a new visitor to them every time, in as much as that’s possible. I use bookmarks to go back to creators I want to see, and occasionally check them. No subscriptions either, which may suck for the creator, but at least they get my views.
I like the convenience of being shown all my subscriptions, and with a trained algorithm actually being shown suggestions I’d be interested in. I think with an account used just for YouTube and nothing else the value to Google is minimal. It’s the last thing I have left from de-googling everywhere else.
i dont log into to youtube most of the time, just draws unnessary attention, from other users.
from other users.
Can you elaborate? Using a compartmentalized account just to watch videos seems it shouldn’t draw any attention unless you’re getting into fights in the comments.
Youtube… Youtube… Oh, yes, I remember Youtube. That was fun to use half a decade ago or so.
